At Evans Group Marketing, we are the proven choice for small businesses who need a realistic brand strategy to build their company or non-profit brand identity! We bring the brand strategies to improve brand recognition, used by top tier advertising agencies worldwide, and apply it consistently to our small business and non-profit web clients. Your growth goals are our first priority at Evans Group Marketing. Brand strategy is one of the key steps used in the total SEM process.

What Is Brand Strategy?

Building better brand experiences means modernizing how you manage your web content. When you streamline content operations, you make every piece of content work harder for your brand. Plus, you’ll spend less time managing assets and more time building memorable digital experiences that convert customers.

Content is the foundation of your brand. How you structure that content affects how you deliver it to customers. An agile content platform like WordPress (WP) that unifies content and supports consistency, creativity, and speed to market is the key to a modern digital brand strategy. Websites built on older platforms just can’t consistently compete in today’s market are often little more than a digitized business card, no matter how many pages, pictures, videos that they contain as they usually can’t compete on any user platform other than a desktop computer. Search engines have transitioned away from the desktop model and followed their users. Most internet users (92.1 percent) use mobile devices to go online at least some of the time. We can’t ignore desktop and laptop computers just quite yet as they still account for an important share of total internet activity.

  • Build your content to be user friendly (Responsive) for desktop, tablet, and mobile devices.

  • Build Your Brand to be responsive to your users.

  • Use Google Tools to evaluate and reevaluate your Brand performance across the board.

Why Is It Important To SEM?

Brand awareness is important to search engine marketing because it’s not enough to optimize a single web page, group of pages, or even an entire site.  Many fairly well-designed web sites on the internet using WordPress as their framework with extensive customizations (or somewhat extensive commercial themes designed for sale to web developers and end end-users), and many of those WP sites have undergone SEO work to make them more appealing to the search engines. OK, that’s good for page ranking for specific search terms that (hopefully) apply to the actual content found on the website… SEM takes this a giant step forward.

Search engine marketing (or SEM) can best be described as organized digital marketing to take advantage of the type of potential customers who will utilize a search engine to get information for an industry, trade group, specific business, even a product or service. As our experience with search engines grows, we quickly learn to refine our search requests to find more of the answers to our better-defined searches.  Eventually we learn to localize our searches and add a search area parameter so we can get local results that have a more practical use in our daily lives.

Search Engine Marketing (SEM) sees the search engines from the other side – how best to use the marketing opportunities available to improve their clients positioning overall, and for each major search engine. Developing an effective brand strategy is critical to your search engine marketing program.

Google Analytics is the tool web developers and SEO specialists use to see the actual performance metrics of your web traffic. How they get there, what they do once they get to your site, how long they stay, how fast they leave, and if they take the desired action (convert).  Google offers a veritable arsenal of top line marketing tools available to manage your web project… trick is often going through the available tools and selecting the right tools to help you grow. This is what we do at Evans Group Marketing

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