Image Optimization For Your Site

At Evans Group Marketing, we are the proven choice for small business image optimization for your site! We bring the image optimization technology used by top tier business worldwide and apply it consistently to our small business and non-profit clients. Your growth goals are our first priority at Evans Group Marketing, and we’ll be with you every step of the way. Image optimization is one of the key steps used in the total SEO process.

Image optimization for your site helps in improving the page speed by reducing the time it takes to load the individual images, thus enhancing the user experience. Image optimization and the use of image alt tags are one of the most overlooked on-page SEO techniques.  Images are considered content by Google, and that image alt descriptive data field in the image src is used in the total page content (text content + image content) evaluation for relevancy which can significantly impact the ranking of a webpage due to Google’s focus on both content and the user experience.

It starts with proper page construction, what is actually on the page loading instructions that tells your web server how and when to render the page content to your visitors, and then how long it takes to make your page interactive for your visitor. Page construction includes page load time consideration, AND if your pages are mobile friendly.

Internet browsing by mobile devices (cell phone and tablet) has significantly shifted away from the traditional desktop computer model, and Google has shifted their indexing algorithms to follow this trend. Mobile friendly web pages now have a direct effect on page ranking, and Google announced this shift in 2018.  No secret on Google’s end and very well publicized on the internet as it represented one of the biggest changes in years – and it was designed 100% to improve the search results to benefit their users. Google won’t get fooled again.

Google indexing algorithms utilize a Googlebot that simulates a mobile device. What that means in terms of SEO is that Google indexes your pages as a human and using both a desktop device AND a mobile device, then combines the data with the user experience (UI/UX) model to determine where your pages actually display in their search results (SERP).

Google Analytics is the tool web developers and SEO specialists use to see the actual metrics of your web traffic. What they do once they get to your site, how long they stay, how fast they leave, and if they take the desired action (convert).  It also includes a bounce metric (immediately leave the site), and if they return again.