Persistent and Sustainable SEO for Small Business Using AI

Are you looking for a sustainable SEO strategy for your small business? If so, you’re in the right place. In this blog post, we’ll discuss how to create a persistent and sustainable SEO strategy with AI that will help you rank high in Google and keep you there. We’ll also touch on why it’s important to comply with Google’s mission when developing your SEO strategy. So let’s get started!

SEO IS CONSTANTLY CHANGING

SEO is constantly changing, which can make it difficult to keep up with the latest trends and algorithm updates. However, it’s important to stay up-to-date with the latest SEO changes in order to ensure that your website is visible to potential customers. Reach out to us if you need our services.

STAY INFORMED

One way to do this is to subscribe to an SEO newsletter or blog. This will help you stay informed about the latest SEO news and changes. The good WP SEO plugins all offer great information that you can use, they are FREE, and you don’t have to buy their premium plugin to subscribe to their newsletter.

Usually, they offer their newsletter as a free perk (OK, so they can remind you of their plugin, with the hope you’ll equate good SEO information with the superior quality of their plugin) – that’s just good marketing (even if it’s usually true!).

BUILD YOUR BACKLINKS

Another way to create a sustainable SEO strategy is by building high-quality backlinks. Backlinks are links from other websites that point back to your website. They’re important because they show Googlebot that your site is both popular and relevant.

You can build backlinks by guest blogging on high-authority websites, participating in online forums, and getting your website listed in trade and local community directories. Combine “community or service directory” type sites with a high PA (Page Authority)” that allows you to add a link to your website, and it helps even more. Listings in trade and community directories tend to be both higher value and persistent, but may give you a nofollow tag as part of the link (common practice with many free link directories.

Social site community groups work much the same way, just more restrictive with their ToS, and often add a no-follow tag to your link. Rule-of-thumb – positive contributions that reflect the group’s shared interest, whatever, are welcome; obvious SPAM posts in a group’s forum, are not. They may get a lot of SPAM posts (especially if they offer some form of paid listing). No one likes competition, especially on their own platform.

DON’T USE TRICKS – TRICKS ARE FOR KIDS!

In the old days, SEO was all about tricks. You could write a text and mention your keyword in every other sentence. That would help with your ranking then, NOW YOU GET A SIGNIFICANT PENALTY!

Once upon a time, white text on a white background could fool Google. Now, Google has gotten amazingly smart in understanding texts. The many different updates of Google – Panda, Hummingbird, BERT – have all shown us that Google ranks texts that are easy to read. Google wants to serve its users with accessible and useful information.

IS ARTIFICIAL INTELLIGENCE A TRICK? NO, IT’S A TOOL!

Artificial intelligence is slowly becoming a larger part of SEO. Many experts believe that AI will eventually take over many aspects of SEO, including keyword research, link building, and content generation. For now, you can use AI to “help” you with your content generation, keyword research and content marketing. There are a number of great tools out there that can help you with this.

AI + SEO IS IMPORTANT FOR SMALL BUSINESS

SEO is important for small businesses because it helps them compete against larger businesses. It levels the playing field by giving small businesses the ability to rank high in search engines, which gives them more visibility and exposure.

From the look of things, the latest AI tools are VERY GOOD, and they are affordable too. The use of natural language processing, and actually draft natural language READABLE copy based on information available on the internet, and combine that with information you provide, as well as keywords and keyword strings.

These AI-generated drafts are really quite good and require minimum editing to produce high-quality SEO-optimized copy, and interface quite well with the popular page builders like Elementor, Gutenberg, Divi Builder, and Beaverbuilder.  Running the generated product into both Yoast AND AIOSEO, and both SEO plugins seem to agree with the quality of the copy produced.

ANY RECOMMENDATIONS?

Two WordPress Plugins that I believe are impressive and definitely worth a look are Copymatic and Bertha.ai Both of the plugins do the job quite well with WordPress, are similarly priced over the long run, and both have good technical support. Short-term pricing looks better for Copymatic, but the devil is in the details – their credits (runs) go quickly, especially when you rerun something to get the right phrasing.

I suspect the best choice for you to choose a great AI to help with your WordPress project is going to really depend on your writing style and knowledge of SEO optimization techniques to start with. Then you’ve got to consider what page-building tool you use to write and edit your website content. All things considered, we recommend the Bertha.ai FREE TRIAL (it’s a lifetime license trial, just limited to words of generated content each month, and its quota/limit on the number of words resets monthly).

Certainly Bertha.ai has enough words/credits to let you fully explore the AI functions – Bertha is now our recommendation to the on-a-budget and non-profit clients we’re mentoring, that want to know hands-on more about, and possibly use AI functionality on their site. Bertha would be my recommendation to a new client

TIP WITH BERTHA.AI: Download and activate the FREE Bertha.ai plugin, then give it a test drive.  If it fits your need for content generation, writing style, and DIY needs, then upgrade to the Pay-As-You-Go plan (one-time $70/50 thousand words, and that’s good until you run out). It has the same 50 thousand word allowance as the Pro (licensed plan) but doesn’t have the $30/monthly recurring requirement.