SEO For Small Business

At Evans Group Marketing, we are the proven choice for small business SEM! With SEO to small business, we bring the search engine marketing technology used by top tier business worldwide and apply it consistently to our small business and non-profit clients. We lead the way in SEO for small business because your goals are our first priority. SEO is one of the key steps used in the total small business marketing process and we’ll be with you every step of the way.

Keyword research sets the stage for developing all of our SEO marketing efforts, as it provides us with actionable date about your potential customers and your market. We’ll find out what keywords and key phrases your potential customers use and focus on providing optimized content to meet their needs in response to the search terms used.  The real key to search engine optimizations is building relevant content and getting it indexed, and that the indexed pages have direct relevance to what Google users are searching for.

It starts with proper page construction, what is actually on the page that tells your web server how to render the pages to your visitors, and how long it takes to make your page interactive for your visitor. Page construction includes page load time, and if your pages are mobile friendly. Mobile friendly web pages have a direct effect on page ranking as Google indexing algorithms utilize a Googlebot that simulates a mobile device. Google indexes your pages both as a desktop device AND a mobile device, the combines the data to determine where your pages actually display in their search results.

Google Analytics is the tool web developers and SEO specialists use to see the actual metrics of your web traffic. What they do once they get to your site, how long they stay, how fast they leave, and if they take the desired action (convert). It also includes a bounce metric (visitors that immediately leave the site), and if they return again.