At Evans Group Marketing, we are the proven choice for small business search engine marketing (SEM) for your site! We’ve prepared several SEO tips that consistently used on your website will improve conversions and boost your sales to help you grow your small business because your growth goals are our first priority at Evans Group Marketing Writing for the search engines as well as the surfers is one of the frequently used steps and part of the total package used in the small business SEO process.

Always use industry or trade specific keywords and key phrases

Hige quality relevant on-topic content

Always us industry and trade specific keywords in a natural speaking style. Keyword research sets the stage for developing our marketing efforts, as it provides us with actionable date about your potential customers and your marketplace. We’ll find out what keywords and key phrases are industry specific and apply to your trade that your real customers would use and focus on providing optimized content to meet their needs in response to the search terms used.

The real key to search engine optimizations is building relevant content on your pages, getting it indexed, and that the content has direct relevance to what Google users are searching for, so it displays in the search engine results page (SERP). You’re “selling” your content to Google for their users, keep it relevant and valuable, and you won’t go wrong. After all, it’s nothing personal… and Google is a business, just like you!  The real key here is to optimize your content first, so it’s valuable/relevant to Google’s users. Put this “thinking cap” on – if you were searching for info on Google, would YOUR PAGE answer/help you with relative content for your search intent?

If it would, then you are truly golden. If you look at your page and the current result as SPAM (useless for what YOU WANTED), trust me – so will Google! We tell our customers to start with the standard “who, what, where, when, why, and how” in creating the page content. Now, more than ever, Google demands high-quality, and relevant content to list your page in the SERPs for any search term.

  • Always use industry and trade specific keywords and key phrases.

  • Write Relevant and Informative Content

  • On-page SEO – every subpage should look and be designed to be as good (better) than your site’s front page!

  • Google My Business

on-page SEO optimization

It starts with proper individual page construction, and includes what content is actually on the page that tells your web server how to render the pages to your visitors, and how long it takes to make your page interactive for your visitor. Page construction includes page load time, and if your pages are mobile friendly. Mobile friendly web pages have a direct effect on page ranking as Google indexing algorithms utilize a Googlebot that simulates a mobile device. Note: Google still indexes your pages both as a desktop device AND a mobile device, then combines the data to determine where your pages actually display in their search results.

Google My Business

“Google Is Your Friend” is a truism perhaps but is still valid in today’s marketplace. Once you really understand that Google is a business too, and work with him/them it’s easier to collectively work together.  That includes telling Googlebot where to find something to index instead of just following links from one site to the next.  Enter Google My Business, the next logical step is proving geo-specific information about your business including your service area and how far away you’ll travel if your service isn’t provided in a brick and mortar (real world) situation. Also, Google allows you to include your business hours, physical street location, and contact information. This information also displays in Google search results, and deserves equal attention as the pages in your website, ESPECIALLY if you work from a single fixed location.