The Art Of Selecting Keywords For Your Small Business Website

At Evans Group Marketing, we are the proven choice for small business search engine marketing for your site! We bring the same SEM and optimization technology used by top tier businesses worldwide and apply it consistently to our local small business clients. Your growth goals are our first priority at Evans Group Marketing, and we’ll be with you every step of the way. Selecting the right keywords for your small business website is one of the key steps used in the total SEO process.

One of the most essential elements of search engine optimization (SEO) is the correct choice of keywords or essential expressions (key phrases). Keywords are the terms that searchers go into when utilizing search engines like Google or Yahoo.

What makes a page relevant to any particular search is the topic of another discussion, but it is clear that the presence of associated keywords on a webpage creates a high degree of relevance. In the search for help building a small company site, search engines will be looking for web pages that consist of specific search terms as well as other information that is appropriate to the very same term.

When searchers are looking for the products, services or info you are supplying, selecting the appropriate keywords for your website is important to making sure your pages are returned in the Search Engine Results Pages (SERP). While there is definitely a great deal of information available about how to pick keywords, in reality, keyword selection is as much art as it is science. It is a mix of ratios, search probabilities, and great detective work to determine what searches will be looking for, and how the online search engine will relate your webpage to their searches.

In general, you can think about keywords as mini ads for your website. Make your ads too generic and searches, and online search engines, may overlook the specific thing they are looking for. You can think of keywords as falling into 3 basic classifications: Niche, Secondary and main.

Specific niche keywords are very specific and may lead to a low volume of searches but a higher listing in search results page. A site that sells SEO services might focus on the keyword phrase ‘increase ExactSeek page rank.’ For searchers who are educated enough to understand this term and are targeting the ExactSeek online search engine there is a high opportunity your site will appear in a look for ‘Increase my page rank on ExactSeek.’ Nevertheless, there will be less people looking for this phrase then say, ‘get better search engine rankings’ or ‘improve search results page on Yahoo.’ The upside with specific niche keywords is that there is less competition for the keyword.

Main keywords are those that seem a good balance between the volume of search and competitive use. These are the words you need to consider focusing your SEO efforts on. These words have great amounts of search volume due to the fact that they are relatively generic, nevertheless, they are a good match for your website’s content. These keywords do have competitors, but there is likely enough search volume to create traffic for your site. A page enhanced on the keyword ‘non-profit website design’ would relate to an excellent variety of related searches but would have less competitors than a page optimized for ‘website style.’

Secondary keywords supply a great volume of searches but have a higher level of competitors. While there are lots of individuals browsing for ‘site design’ there are millions and millions of competitors.

In summary, ideal keywords get a sensible number of searches in significant or niche online search engine, are relevant to your website’s content and are not greatly utilized by competitors. Since they might be extremely relevant to your specific content and have actually restricted competitors, keywords that have listed below typical search volumes still might be exceptional choices. If the content is various, Select numerous keywords for your site and think about using distinct keywords for each page that relate to the content on that individual page.

Google Analytics is the tool web developers and SEO specialists use to see the actual metrics of your web traffic. What they do once they get to your site, how long they stay, how fast they leave, and if they take the desired action (convert).  It also includes a bounce metric (immediately leave the site), and if they return again. This is critical information you need to manage your website to grow in your market effectively.