On-Page Search engine optimization is the process behind the scenes that takes your site content – web pages, blog posts, portfolios, and even images and makes it present to the search engine robots sent to your website to index your total web content in the best way possible.
Keep in mind that when indexing your content, the search engines are looking at the total website content and evaluating your website against their standards of will it be of value to their users.
Your on-page content NEEDS to provide useful information about your business – where you are, what products and services you offer with details and relevant images. It all factors into the evaluation algorithms that Google uses, along with the technical side – User Experience. SERP is their finished product, which just means search engine results pages, and where your website is listed. Getting you on Page 1 (and staying there)!
It’s not rocket science, but it is a highly technical field where science is combined with art, and used together to achieve your desired results.