What We Do - Evans Group Marking SEM with Adwords

Google Adwords

We use Google Adwords to help grow your business, and Google Adwords will put you in front of qualified potential customers when they’re searching for businesses like yours on Google Search. Only pay for real results with Adwords, like clicks to your website. It’s reasonably priced if proper limits/restrictions are imposed for your ad spend, plus gives you access to increased brand consideration with Google and increased recognition in your local market.

Google Adwords work, produce prequalified traffic that’s motivated to become your customers, and represent the very best value for your paid advertising dollar.

Brand Strategy

Our brand strategy is built to focus the SEO and SEM effort in your market area, in ways that directly benefit you. This starts with your site’s visibility to search queries and continues on to optimizing the organic SEO results to improve your relevancy for searches, particularly for your local market. We’ll also evaluate your competition, and their reliance on paid advertising for specific search terms, so we can leverage the combined marketing to realize the highest returns on your paid advertising budget. Paid advertising is your money, but we’ll spend it like it was ours – and your ad spend will go farther, because it’s 100% directed to generate motivated and qualified traffic directly to your site. Your visitors know what they want, you meet their need(s), and this results in new customers.

Content Writing

Web content creation has several aspects to consider, beyond the actual copywriting. Once written, it then becomes necessary to optimize the copy for the search engines to properly locate and index this fresh content following their internal algorithms for relevance. Just because you find a page that has the keyword in the page title and/or first words on the page, doesn’t mean Googlebot will consider it relevant for the keyword – that’s where optimization without being too “spammy” comes into play. It’s a delicate balance, and it takes knowledge of how the search engines react. The last part is creating web copy that is optimized for conversions – you have to know your target market and it has to appeal to them to continue the process. We’ll use the right dose of punch lines and trigger words in the copy, to convert your traffic and significantly improve your prospect to customer conversion ratio.

Website Optimization

Evans Group Marketing is one of the best Google SEO service providers who has happily provided SEO and SEM services to world-wide clients for over 20 years. We started in a very highly competitive section of the entertainment market, and we’ve never looked back!

Our talented Google SEO experts are highly knowledgeable, experienced, and get the job done. We are the best SEO company serving small business for Google optimization and digital marketing to grow your business on the web. We specialize in small business and get local results. Increase your qualified “local” traffic will converts to real local customers.

Website Analysis

SEO analysis, both from internal metrics generated from your current site visitors, and external metrics – obtained directly from analysis of results produced by the search engines like Google, Bing, and Yahoo.

Using this real-world data will help us in establishing our goals. We also review how well your website responds to mobile users. If it’s currently mobile friendly? This contributes because this factors heavily into your search engine rankings (SERP) and results.

Looking for SEO solutions to help your site rank on Google? While we specialize in the needs of small business, we have the tools for an SEO campaign of any caliber, but we specialize in small business. We have everything crucial for the SEO industry: from SEO analysis tools to keyword research tools, to backlinks checkers, to content editors, to PPC ads optimization, and much more.

Keyword Research

Keywords and key phrases are the foundation of SEO. If nobody is searching for what your website is about, you won’t get traffic from Google—no matter how hard you try. Keyword research is the process of understanding the language your target customers use when searching for your products, services, and content. Keyword research then involves analyzing, comparing, and prioritizing the best keyword opportunities for you to convert your traffic into your customers.

Keyword research is the only way to figure out what people are typing into search engines. You need to know this, to avoid creating content about things that nobody is searching for. Keyword research will also answer questions like how hard it will be to get listed for a particular keyword or key phrase.

Next, we evaluate how much traffic is ranking well for that keyword likely to actually generate new traffic to your website. Last, but most important, are people searching for that keyword likely to become your customers?

Website Development

Web Development (website design and build – creating all of those pages and post necessary to represent your small business effectively on the web (and without serious pitfalls that the well-intended but inexperienced business owner can easily fall into).

It’s one of those things you frequently run into on the internet, often confusing because what the company offering the web design service, is usually quite a bit different than what you thought you were getting.

At Evans Group Marketing we recognize this (and we don’t point fingers, not just because you are our customer, but because we want you to succeed). It’s not ego, just good business practice – your success really is our success.

Web Hosting

Where you host your website plays a major role is just what you can do with it to make it a serious web presence. Bargain hosts that look great on paper, with absurdly cheap monthly hosting fees, often fail when put to the test. If the price seems too good to be true, it usually is. Unfortunately, it’s the buyer (you) who often pays the price. Our business is search engine marketing and search engine optimization, but we’ve been around long enough to know what hosts will offer the right features at the best price point, with many of the optimal WP features built-in to their hosting plans so you don’t get caught in hidden charges or other issues.

Ask us, and we’ll help you get set up with the best hosting service for Managed WP that will meet your needs.

benefits of doing SEM campaigns

In very simple terms, we recommend search engine marketing (SEM) campaigns — because they work!

SEM stands for search engine marketing and builds on search engine optimization (SEO). Though most marketers refer to it as a web positioning strategy, its more than that, because it encompasses everything related to web positioning. There are even companies that refer to SEM as Search Engine Advertising (SEA).

SEM has gained importance over the years. In today’s digital world, we all use search engines almost daily. Because of this, search engine positioning is incredibly important in order to get more traffic and gain visibility. Two ways to reach those much sought after positions at the top

Organic positioning (SEO). This strategy works through the content you create and the way you present it Based on this, search engines use an algorithm that tells it which sites can best respond to a given query. For example, Google’s algorithm is based mainly on relevance (web content) and authority (links from other pages). The set of techniques and tools used to position organically in the listings is known as SEO or Search Engine Optimization.
Payment strategies (SEM). Here you pay for the keywords you need so that you appear in the top position of related searches. Unlike organic listings, here you pay a fee for each click you get. To get traffic by buying ads on search engines, you will have to turn to search engine advertising, such as Google Ads. (This system is also called PPC (pay per click) or CPC (cost per click).

Google Adwords Work and improve small business profitability

measure your website visits

Every visitor to your website brings with them a wealth of information in the form of data that can be used for marketing purposes – contained in their web browser. In the early days of the internet, this data was captured during you visit to the website and stored in log files of the web servers that hosted the website. These days, even more information is available, just the information is being sent to Google who gives it back in usable marketing data… if you know how to read/use it for the most benefit to you!

Now we have stronger, better tools to evaluate this valuable marketing data on how visitors interact with the content on your website – Google Analytics, which extracts and maintains this date, then returns it in usable forms like analysis, monitoring, visualization, reporting, and even integration with other applications. Google Analytics provides us with:

data visualization and monitoring tools, including dashboards, scorecards and motion charts that display changes in data over time.
data filtering, manipulation and funnel analysis;
data collection application program interfaces (APIs);
predictive analytics, intelligence and anomaly detection;
segmentation for analysis of subsets, such as conversions;
custom reports for advertising, acquisition, audience behavior and conversion
email-based sharing and communication; and
integration with other products, including Google Ads, Google Data Studio, Salesforce Marketing Cloud, Google AdSense, Google Optimize 360, Google Search Ads 360, Google Display & Video 360, Google Ad Manager and Google Search Console.

Measure Your Visits

Google Analytics is the must-have tool to record your website visits. Then the data is extracted and converted to exact metrics which will be used to manage the growth of your website.

results produced

Over time we like to see our results too, and we share those results with our clients.

75%

CONVERSIONS

85%

ROI

95%

MORE TRAFFIC

98%

SUCCESS RATE

web analysis

Web analysis is the process of combining both internal data obtained from your website and external data obtained from the major search engines. It is used for market research, so we establish a baseline, identify areas needing improvement, fine-tune internal site details to make the needed improvements, and monitor the over-all growth.

local SEO

Local SEO is about internal page layout that helps to target your market. Essentially, every page in your website will appeal to search engine users, looking for services or products they want, available in their LOCAL area.

Local SEO is heavily weighted by the design to the LOCAL MARKET, right from the start

google adwords

Google Adwords is one of the many (off site) tools available with SEM to display your advertising to search engine users in response to words used in the search. By appearing at the top of their search results page. Google Adwords is the logical outgrowth of targeted web advertising, just served on the search engine’s search results page.

brand strategy

Brand Strategy is the marketing strategy specific to building your Company or Non-Profits name recognition in the search engines, to produce leveraged positive results for you with local searches that return specific local results for you market.