In very simple terms, we recommend search engine marketing (SEM) campaigns — because they work!
SEM stands for search engine marketing and builds on search engine optimization (SEO). Though most marketers refer to it as a web positioning strategy, its more than that, because it encompasses everything related to web positioning. There are even companies that refer to SEM as Search Engine Advertising (SEA).
SEM has gained importance over the years. In today’s digital world, we all use search engines almost daily. Because of this, search engine positioning is incredibly important in order to get more traffic and gain visibility. Two ways to reach those much sought after positions at the top
- Organic positioning (SEO). This strategy works through the content you create and the way you present it Based on this, search engines use an algorithm that tells it which sites can best respond to a given query. For example, Google’s algorithm is based mainly on relevance (web content) and authority (links from other pages). The set of techniques and tools used to position organically in the listings is known as SEO or Search Engine Optimization.
- Payment strategies (SEM). Here you pay for the keywords you need so that you appear in the top position of related searches. Unlike organic listings, here you pay a fee for each click you get. To get traffic by buying ads on search engines, you will have to turn to search engine advertising, such as Google Ads. (This system is also called PPC (pay per click) or CPC (cost per click).