benefits of doing SEM campaigns

In very simple terms, we recommend search engine marketing (SEM) campaigns — because they work!

SEM stands for search engine marketing and builds on search engine optimization (SEO). Though most marketers refer to it as a web positioning strategy, its more than that, because it encompasses everything related to web positioning. There are even companies that refer to SEM as Search Engine Advertising (SEA).

SEM has gained importance over the years. In today’s digital world, we all use search engines almost daily. Because of this, search engine positioning is incredibly important in order to get more traffic and gain visibility. Two ways to reach those much sought after positions at the top

  • Organic positioning (SEO). This strategy works through the content you create and the way you present it Based on this,  search engines use an algorithm that tells it which sites can best respond to a given query. For example, Google’s algorithm is based mainly on relevance (web content) and authority (links from other pages). The set of techniques and tools used to position organically in the listings is known as SEO or Search Engine Optimization.
  • Payment strategies (SEM). Here you pay for the keywords you need so that you appear in the top position of related searches. Unlike organic listings, here you pay a fee for each click you get. To get traffic by buying ads on search engines, you will have to turn to search engine advertising, such as Google Ads. (This system is also called PPC (pay per click) or CPC (cost per click).
Google Adwords Work and improve small business profitability
Google Adwords work cross-device too

measure your website visits

Every visitor to your website brings with them a wealth of information in the form of data that can be used for marketing purposes – contained in their web browser.  In the early days of the internet, this data was captured during you visit to the website and stored in log files of the web servers that hosted the website. These days, even more information is available, just the information is being sent to Google who gives it back in usable marketing data… if you know how to read/use it for the most benefit to you!

Now we have stronger, better tools to evaluate this valuable marketing data on how visitors interact with the content on your website – Google Analytics, which extracts and maintains this date, then returns it in usable forms like analysis, monitoring, visualization, reporting, and even integration with other applications.  Google Analytics provides us with:

  • data visualization and monitoring tools, including dashboards, scorecards and motion charts that display changes in data over time.
  • data filtering, manipulation and funnel analysis;
  • data collection application program interfaces (APIs);
  • predictive analytics, intelligence and anomaly detection;
  • segmentation for analysis of subsets, such as conversions;
  • custom reports for advertising, acquisition, audience behavior and conversion
  • email-based sharing and communication; and
  • integration with other products, including Google Ads, Google Data Studio, Salesforce Marketing Cloud, Google AdSense, Google Optimize 360, Google Search Ads 360, Google Display & Video 360, Google Ad Manager and Google Search Console.

Measure Your Visits

Google Analytics is the must-have tool to record your website visits. Then the data is extracted and converted to exact metrics which will be used to manage the growth of your website.

Evans Group Marketing mobile device

results produced

Over time we like to see our results too, and we share those results with our clients.

75%

CONVERSIONS

85%

ROI

95%

MORE TRAFFIC

98%

SUCCESS RATE

web analysis

Web analysis is the process of combining both internal data obtained from your website and external data obtained from the major search engines. It is used for market research, so we establish a baseline, identify areas needing improvement, fine-tune internal site details to make the needed improvements, and monitor the over-all growth.

local SEO

Local SEO is about internal page layout that helps to target your market. Essentially, every page in your website will appeal to search engine users, looking for services or products they want, available in their LOCAL area.

Local SEO is heavily weighted by the design to the LOCAL MARKET, right from the start

google adwords

Google Adwords is one of the many (off site) tools available with SEM to display your advertising to search engine users in response to words used in the search. By appearing at the top of their search results page. Google Adwords is the logical outgrowth of targeted web advertising, just served on the search engine’s search results page.

brand strategy

Brand Strategy is the marketing strategy specific to building your Company or Non-Profits name recognition in the search engines, to produce leveraged positive results for you with local searches that return specific local results for you market.